This page is a PREVIEW built by the sales-page pipeline on 2026-08-19. It is not published and must not be until every blocker below is resolved by Tim. The adversarial gauntlet (10 personas + red team, 2 cycles) passed conditionally: the copy is done, but several facts and commitments are placeholders that only Tim can supply or sign.
Gauntlet result: 2 cycles · overall 3.35 → 4.08 · would-buy 10/10 (track-record variant A) / 6/10 (variant B) · would-email 10/10 · MECLABS C = 35 → 50 · skim audit 7/7 after post-cycle bolding
The page claims two alternating routes (~10,000 mailboxes each, ~20,000 unique households/year, ~6 touches per household). Route B's count is a placeholder, and the old site mockup listed Lakewood on Route B, which is in Pierce County; three gauntlet personas flagged that as locally disqualifying, so the preview says 'Tumwater and Lacey' pending truth. Publish the actual USPS route IDs, per-route counts, and a coverage map (four minutes in the USPS EDDM tool). All year-math on the page depends on this.
Section 'What I can prove today' has a required choice: Variant A (state how many local editions have mailed, with USPS confirmations available) or Variant B (own pre-launch status and sell founding-advertiser slots with a locked founding rate). The old site mockup's archive shows Nov 2025–Mar 2026 editions but with placeholder images, so actual history is unverified. The gauntlet passes 10/10 under A and 6/10 under B; either is publishable, ambiguity is not.
The page promises, in Tim's voice: (1) if what prints differs from the approved proof, the fix plus the next mailing is free; (2) once a month's card locks it mails on schedule, full or not; (3) a one-page agreement naming each advertiser's category exclusivity in writing; (4) two proof revision rounds; (5) USPS processing confirmation shared with every advertiser after every mailing; (6) 72-hour category hold; (7) the three-mailing fair-test framing. Each needs to be a real business policy before publish, and (1)–(3) should be written into the actual agreement.
Email and phone are placeholders. The old mockup used info@ AND hello@olympicoutreach.com plus a fictional 555 number. Pick one email, one real phone.
The CTA references {{NEXT_MAILING_MONTH}} and {{DEADLINE_DATE}}. The mockup's 'April 2026' is long stale (it is August 2026).
Hero must be a photo of a genuinely printed card (all ten personas: a mockup render here kills the page; several would treat it as proof the product doesn't exist). Origin section needs a photo of Tim holding the card somewhere recognizably Olympia. Also fill {{TIM_LOCAL_DETAIL}} with one checkable, slightly boring personal line (a street, a number of years, a named favorite spot); vague warmth here does more harm than the empty slot.
Pricing shows a to-scale card diagram that is currently illustrative. Supply the real ad dimensions per tier and 2–3 real designed ads (including one Starter-size). Three personas rated buying 'a size described by adjectives' a critical blocker.
The grid ships neutral ('ask about yours'). Only switch on live taken/open status once 4+ categories are genuinely filled; a grid showing sixteen open slots advertises zero customers louder than any missing testimonial.
FAQ has a {{BILLING_TERMS}} placeholder: invoice vs card-on-file, and when the charge happens relative to slot lock.
The page trashes coupon envelope packs and then the old pricing named its cheap tier 'Coupon Only'; two personas flagged the collision, so the page says 'Starter (a coupon-style spot)'. Approve or revert, and update the main site to match whichever wins.
Page uses 'Olympic Outreach' (the newer site mockup) over the business bible's 'Olympia Community Outreach', and the site's 4-tier pricing ($900/$500/$275/$130) over the bible's flat $600. Confirm both calls.
Response-rate and preference figures currently cite industry studies collected in 9x12-marketing-research.md (DRMG, Darwill, PostcardMania, USPS). The Analytical persona will check these links; upgrading to the primary ANA/DMA response-rate report would make the footer bulletproof.
Red team's #1 friction finding: owners read this at 10 PM and stall on a blank compose window. A two-field category-check form (business type + contact) posting to a Worker would convert meaningfully better. Also consider: a 12-month rate lock for continuous advertisers (kills the 'price hike in month seven' anxiety), and a response-time standard written into the agreement.
Two reserved testimonial cards are on the page with honest 'no fake reviews' microcopy (which the gauntlet scored as a trust asset). Business bible Part 7, days 26–30 covers collection. Specific results beat praise.